Why the authors and illustrators of children’s books are important?

Ask people about the books they read to their children and they will enthusiastically tell you about their favourite books. They will narrate the story, describe the size and format of the book, the kind of paper used and how well produced it is. But ask them who the author and illustrator are and you will find them strangely clueless. Here’s why you should pay attention to those names on the cover of the book you enjoy so much!